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Three Things in Tech

Three Things in Tech

Mike 120x120px
Mike Steven
2 October 2018

Here are 'Three Things in Tech' that we are loving at the moment. Not all are straight out of the box, but all are sure to help in business and life. Enjoy!

1. Track Phone Calls from Your Website

If your website is not an e-commerce site, it can be difficult to track the success of a visit, outside of speculation. True, having a form or a download such as a catalogue can help, but what if someone picks up the phone and gives you a call? It’s arguably a more valuable lead, but it slips through the cracks when it comes to reporting … but it doesn’t have to.

Adding a Google phone number to your website allows you to track when a visitor calls and to link that data with all the other metrics available in Google Analytics. That means you can associate a call with a specific campaign, keyword, user group or category and allow you to gain greater insight into which marketing initiatives are working best for your business.

Pros

  • Improves your conversion tracking
  • It’s free with a Google Ads account
  • Links in with Google Analytics

Cons

  • Displays a new phone number on your website
  • You might need a developer to implement

More Information >

2. Add Live Chat to Your Website

Whilst Live Chat on a website is nothing new, did you know you can set it up using Facebook Messenger? That means no new software to manage and no fees. Have we got your attention?

How does it work? It works the same as Facebook Messenger, except for the visitor, the conversation starts from a window within your website. For you, the features are the same, including the new additions to Messenger such as an out of office message and basic CRM functionalities.

Pros 

  • No new technologies are needed
  • It’s free
  • Your customers are already comfortable with Messenger
  • You can continue the conversation after your customer has left your website

Cons

  • Chat functionalities are basic compared to specialised live chat systems
  • CRM functionalities are basic compared to specialised live chat systems
  • You might need a developer to implement

More Information >

3. Monitor your Screen Time

The new iOS for iPhone is out (iOS 12) and it comes with a host of new reasons to use your phone and one reason not to. The new Screen Time functionality monitors your usage and allows you to restrict the time spent on various apps. You can restrict your usage by total time or schedule time when access is restricted.

Why have we included Screen Time in our tech tips? Because life is not all about work.

Pros

  • It’s easy to set up
  • Available free to all iPhone users
  • Help control life’s distractions

Cons

  • The lock is easy to get around so a bit of self-motivation is still required!