Here at Chatterbox Marketing we’ve been gazing into the crystal ball and reading the tea leaves (ok, not really) … to pick our five marketing trends to watch in 2018:
MEG: FACEBOOK MEMORIES BECOME “FACEBOOK PREDICTIONS”
Instead of telling us what we did one, two or five years ago on Facebook, it’s popular ‘Memories’ feature will start to predict what we’ll be doing in the future.
As the amount of data collected by Facebook and our social media channels grows and grows, I think we’ll start to see these features getting more predictive and starting to guess our future behaviour.
MATT: INCREASED IMPORTANCE ON CONTENT MARKETING
I think there will be a growing importance of producing quality, targeted and relevant content that has a clearly defined audience to cut through the noise and competition. This includes producing informative live video content for your business/event.
Refining your existing content marketing strategy is one of my key tips to ensuring an organised and successful year.
MIKE: MAINSTREAM ADOPTION OF ‘BOTS’ LIKE FACEBOOK’S MESSENGER BOT
Whilst they started to build some pace in 2017, Bots are going to be starting to be used beyond the set that are already into them (Mainly the Banks and News outlets).
Bots can be programmed to automatically send news and information at certain times of the day, walk people through interactive Q&As or tell them where their nearest ATM, café or hotel is based on their location.
TEGAN: BETTER UNDERSTANDING MICRO-MOMENTS
A micro-moment is that moment when you are compelled to turn to a device to take action. You know, that moment when you’re watching Netflix and have to look up a character on IMDB right then or you’ve seen someone wearing a great piece of clothing on Instagram and you have to order it right now.
These micro-moments are based on our need to learn something, do something, discover something, watch something, or buy something. They are ‘intent-rich moments’ when decisions are made and preferences shaped.
NIGEL: THE RISE OF THE ELECTRONIC ASSISTANT
Home ‘electronic assistants’ such as Google’s Home, Apple’s Homepod and Amazon’s Echo have been outselling mobile phones in some States in the U.S. Sure, they might have the ability to play music, tell you the weather and give you fun facts and stats – but their real potential is that they can connect to online sales platforms where placing an order is just a voice prompt away.
You won’t even have to lift your mobile phone or log-on, just say the word!
As always, we don’t just watch the waves of trends – we find ways to ride them, too.
If you’d like to learn about how these trends could work for your business, get in touch today.